Delhi University
Literature
Festival 1.0
Brought in to handle the festival end-to-end,
from pre-event strategy to day three wrap.
Built the complete brand identity from scratch, visual language, design system and graphic elements that would run consistently across every surface the festival touched, from stage backdrops to digital assets. The creative direction was built to reflect the weight of a first-ever event on a campus of this scale, without feeling ceremonial or stiff.
Typeface
Primary
Aprila
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Sub heading
Cinzil
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Body
Playfair display
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For outreach, developed a guerrilla marketing campaign across DU's sprawling campus, with awareness printables placed at key points to generate organic attention and sharing among students. The approach was deliberate: build familiarity with the festival before the formal promotion began.
Social media was run with the student community at the centre. Content spoke to their relationship with DU, not just the event itself. This included the Vice Chancellor's communication, speaker rollouts, motion graphics and the official festival website, all maintained as part of a consistent pre-event presence.
On the ground, managed day-wise production across all three days, editing and publishing in real time. Sessions, performances, crowd moments and speaker interactions were all captured and turned into content that gave the festival a documented life beyond the days it
